Cases

5
headline:
Advanced Analytics design
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Challange:
No tools available, bad data
Approach:
Customer potential and performance transparency: No view of real customer potential, no volume targets at customer group level. Design of a customer value model with design and implementation of an advanced analytics tool
Result:
Tool allows both management and reps to track and plan activities in detail - excellent customer feedback
headline:
Generics Portfolio Strategy
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Challange:
Very large current and future portfolio, many different go-to-market approaches
Approach:
Design of a continuous portfolio management strategy for Western Europe. For a global generics player with a portfolio of 10k+ SKUs design a portfolio strategy for the next 5-8 years. Definition of approx. 20 scenarios per market to calculate volume/value values and make product decisions for the future. Realization with Click View. Very complex and sophisticated model, very simple application with transparency for all stakeholders. Approach and tool scaled, so that it can be used continuously over several years.
Result:
Tool successfully introduced, Step-Change
headline:
Generika Apotheken Märkte, innovativer Ansatz
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Challange:
Ansatz finden für signifikante Marktanteil Steigerung mit geringem Aufwand und hoher AD Akzeptanz
Approach:
Generika, Apotheken Märkte in EU und Süd Afrika - Sales Approach Innovation Deutliches Volumen Wachstum durch komplett neue Sales Strategie, Maximierung der Share-of-Wallet auf Apothekenebene / Buying Group Ebene. Entwicklung und Umsetzung einer Strategie, um von z.B. 10% Share auf 70% zu wachsen. Umsetzung mit QlikView.
Result:
Strategie und Umsetzung führten zu massiven Volumensteigerungen und nachhaltiger Akzeptanz bei Kunden, Management und Sales Reps
headline:
CRM design and implementation
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Challange:
Best in Class CRM system design and implementation
Approach:
Classical specification sheet created. The approach was "backwards", coming from reporting and the most important views that all stakeholders must have in order to have "insights" and "action" in the foreground
Result:
SAP CRM implementation, which was very well received by AD and management, reporting set new standards
headline:
Gx Portfolio Management
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Challange:
method, several countries, for very large and complex future Gx portfolio
Approach:
For 10 European countries a model with up to 20 scenarios each was developed, which allows to forecast the future volume and sales of molecules over a period of several years. The logic was realized with QlikView. With this tool it is possible to filter by geography, substance classes, dosage forms etc. and to display analyses in real time, which are the basis for future portfolio decisions.
Result:
State of the art approach realized with QlikView, very high transparency and modeling possible