Cases
13
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Product & Commercial Strategy Bioinformatics
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Challenge:
Our client, a bioinformatics start-up company, was planning to invest in the further development of its product and to refocus its offering.
Approach:
With the involvement of existing and potential customers, various business models including forward and backward integration (e.g. cloud services, sequencing services) were evaluated, taking into account market potential and the competitive situation.
Result:
Strategy & roadmap based on an objective evaluation
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Technology Screening Medical Devices
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Challenge:
Objective: Search for new technology trends for a market leader and identification of possible M&A targets
Approach:
Definition of the fields of application of interest. Comprehensive screening of development and patent activities of competitors, start-ups and academic research groups.
Result:
Trend report and identification of possible M&A targets for further pursuit
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Market Study Diabetes
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Challenge:
Investigation of prescribing behavior and identification of drivers and barriers to technical innovation
Approach:
Analysis of current behavior and development of future scenarios involving a panel of diabetologists
Result:
Clearly defined future scenarios and comprehensive understanding of the drivers of development
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Growth areas for chemical innovation
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Challenge:
Identification of specific business development areas
Approach:
Workshop with the management and the scientific department to identify and prioritize possible application fields of innovation. For the preferred ideas, important parameters such as market size, competitors, probability of success and possible business models were evaluated. Business plans and roadmaps were then drawn up
Result:
5 concrete growth areas identified and backed by budget and roadmap
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Algae as a supplier of raw materials
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Challenge:
Evaluation of business ideas based on algae
Approach:
Evaluation of markets for possible algae products from fine chemicals such as astaxanthin and omega-3 fatty acids, proteins and fuels, estimation of production costs using algae biotechnology
Result:
Focus on limited number of products
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Microbiology in agriculture
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Challenge:
Assessment of the market potential of microbiological products in agriculture
Approach:
Identification of market participants from university research groups, through start-ups to established companies. Evaluation of the research approaches and the product portfolio. From this, the main areas of application and their market were estimated.
Result:
Suggestion of concrete fields of application of microbes in agriculture and suitable M&A targets
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Due diligence agricultural target
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Challenge:
Evaluation of a portfolio of genetic variants
Approach:
Estimation of the market size for different breeds and identification of trends. Estimation of margin distribution along the value chain and valuation of the portfolio.
Result:
Scenarios for portfolio development under various assumptions
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Market entry strategy Bio-Chemicals
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Challenge:
Development of a new business area Bio-Chemicals
Approach:
Identification of chemicals that are accessible by biotechnological routes under competitive conditions. Detailed analysis of selected portfolio (market development, competitive environment, raw material supply, synergies etc.). Implementation plan for defined product groups
Result:
Strategy for the development of a Bio-Chemical portfolio
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Biofuels as an investment opportunity
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Challenge:
Complex environment
Approach:
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Result:
Strategy for building a biofuel business
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Adjustment of biotech innovation portfolio
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Challenge:
Optimization of the use of R&D resources
Approach:
Development of scenarios for market development including drivers; detailed recording of all R&D projects; adjustment of the research portfolio based on the market estimates in workshops with the management; development of a balanced portfolio with regard to risk, temporal development, market segments etc.
Result:
Focus of research tasks on main growth drivers
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Biofuels as an investment opportunity
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Challenge:
Complex environment
Approach:
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Result:
Strategy for building a biofuel business
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Market entry strategy Medical Device
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Challenge:
Preparation of market entry for various European markets.
Approach:
Primary market research with service providers, clarification of market access conditions, necessary preparations, pilot customers etc.
Result:
Measures for market entry and business plans for the period 3+ years.
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Market analysis Dental Device
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Challenge:
Analysis of the market potential for new medical devices for use by specialized dentists
Approach:
Comprehensive primary market research online and in interviews to understand the treatment setting, possible positioning and pricing
Result:
Optimal preparation of the business case and market entry strategy