Cases
Headline
Product & Commercial Strategy Bioinformatics
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Challenge
Our client, a bioinformatics start-up company, was planning to invest in the further development of its product and to refocus its offering.
Ansatz
With the involvement of existing and potential customers, various business models including forward and backward integration (e.g. cloud services, sequencing services) were evaluated, taking into account market potential and the competitive situation.
Ergebnis
Strategy & roadmap based on an objective evaluation
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Technology Screening Medical Devices
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Challenge
Objective: Search for new technology trends for a market leader and identification of possible M&A targets
Ansatz
Definition of the fields of application of interest. Comprehensive screening of development and patent activities of competitors, start-ups and academic research groups.
Ergebnis
Trend report and identification of possible M&A targets for further pursuit
Headline
Market Study Diabetes
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Challenge
Investigation of prescribing behavior and identification of drivers and barriers to technical innovation
Ansatz
Analysis of current behavior and development of future scenarios involving a panel of diabetologists
Ergebnis
Clearly defined future scenarios and comprehensive understanding of the drivers of development
Headline
Growth areas for chemical innovation
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Challenge
Identification of specific business development areas
Ansatz
Workshop with the management and the scientific department to identify and prioritize possible application fields of innovation. For the preferred ideas, important parameters such as market size, competitors, probability of success and possible business models were evaluated. Business plans and roadmaps were then drawn up
Ergebnis
5 concrete growth areas identified and backed by budget and roadmap
Headline
Algae as a supplier of raw materials
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Challenge
Evaluation of business ideas based on algae
Ansatz
Evaluation of markets for possible algae products from fine chemicals such as astaxanthin and omega-3 fatty acids, proteins and fuels, estimation of production costs using algae biotechnology
Ergebnis
Focus on limited number of products
Headline
Microbiology in agriculture
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Challenge
Assessment of the market potential of microbiological products in agriculture
Ansatz
Identification of market participants from university research groups, through start-ups to established companies. Evaluation of the research approaches and the product portfolio. From this, the main areas of application and their market were estimated.
Ergebnis
Suggestion of concrete fields of application of microbes in agriculture and suitable M&A targets
Headline
Due diligence agricultural target
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Challenge
Evaluation of a portfolio of genetic variants
Ansatz
Estimation of the market size for different breeds and identification of trends. Estimation of margin distribution along the value chain and valuation of the portfolio.
Ergebnis
Scenarios for portfolio development under various assumptions
Headline
Market entry strategy Bio-Chemicals
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Challenge
Development of a new business area Bio-Chemicals
Ansatz
Identification of chemicals that are accessible by biotechnological routes under competitive conditions. Detailed analysis of selected portfolio (market development, competitive environment, raw material supply, synergies etc.). Implementation plan for defined product groups
Ergebnis
Strategy for the development of a Bio-Chemical portfolio
Headline
Biofuels as an investment opportunity
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Challenge
Complex environment
Ansatz
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Ergebnis
Strategy for building a biofuel business
Headline
Adjustment of biotech innovation portfolio
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Challenge
Optimization of the use of R&D resources
Ansatz
Development of scenarios for market development including drivers; detailed recording of all R&D projects; adjustment of the research portfolio based on the market estimates in workshops with the management; development of a balanced portfolio with regard to risk, temporal development, market segments etc.
Ergebnis
Focus of research tasks on main growth drivers
Headline
Biofuels as an investment opportunity
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Challenge
Complex environment
Ansatz
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Ergebnis
Strategy for building a biofuel business
Headline
Market entry strategy Medical Device
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Challenge
Preparation of market entry for various European markets.
Ansatz
Primary market research with service providers, clarification of market access conditions, necessary preparations, pilot customers etc.
Ergebnis
Measures for market entry and business plans for the period 3+ years.
Headline
Market analysis Dental Device
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Challenge
Analysis of the market potential for new medical devices for use by specialized dentists
Ansatz
Comprehensive primary market research online and in interviews to understand the treatment setting, possible positioning and pricing
Ergebnis
Optimal preparation of the business case and market entry strategy