Cases
Headline
Overall strategy for medium-sized specialty pharma
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Challenge
In order to remain competitive in the long term, our client required a revision of the strategy with a clear focus on particularly suitable therapeutic areas.
Ansatz
In a structured process, all options were analyzed with the management team, taking into account therapeutic trends, market/competition situation, own strengths and weaknesses in the core markets.
Ergebnis
As a result, a clear TA strategy was defined with measures to expand the portfolio and organization.
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Establishment of a new contract manufacturing business
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Challenge
In order to utilize unused production capacities, and secure further investments in the long term, a CM Business Unit was established in a fully integrated pharmaceutical company.
Ansatz
Trends in capacity supply and demand per technology were identified through a comprehensive analysis of the competitive environment and volume development at the finished product level. A target customer matrix was developed for particularly promising segments and a sales organization with structured acquisition and PM processes was established.
Ergebnis
The first customer relationships were established while the project was still underway, and contract manufacturing was subsequently expanded into a successful business unit.
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Biosimilars Strategic Plan
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Challenge
For the successful establishment of a fully integrated biosimilar business unit, a strategic plan was needed to ensure that investments could be used in the long term
Ansatz
Analysis of future patent expirations and potential competition scenarios. Development of a balanced plan to ensure the optimal use of development and marketing structures in the long term.
Ergebnis
Creating the foundation for a solid biosimilars business
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Product & Commercial Strategy Bioinformatics
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Challenge
Our client, a bioinformatics start-up company, was planning to invest in the further development of its product and to refocus its offering.
Ansatz
With the involvement of existing and potential customers, various business models including forward and backward integration (e.g. cloud services, sequencing services) were evaluated, taking into account market potential and the competitive situation.
Ergebnis
Strategy & roadmap based on an objective evaluation
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Growth areas for chemical innovation
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Challenge
Identification of specific business development areas
Ansatz
Workshop with the management and the scientific department to identify and prioritize possible application fields of innovation. For the preferred ideas, important parameters such as market size, competitors, probability of success and possible business models were evaluated. Business plans and roadmaps were then drawn up
Ergebnis
5 concrete growth areas identified and backed by budget and roadmap
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Gx Countries Turn Around
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Challenge
Growth behind market, financial targets not achieved
Ansatz
Analysis of markets and decision-making mechanisms. Development of a positioning with a clear USP. Re-design of the go-to-market approaches. Support during implementation
Ergebnis
Significant growth in the most important countries above market level, significant improvement in key financial figures
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Setting up a JV in China
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Challenge
Separation of a part of the business and foundation of a JV with a Chinese partner
Ansatz
Detailed business case modelling as a basis for contract negotiations. Broad-based implementation support: setting up new organizational structure, service level agreements, communication strategy, etc.
Ergebnis
Successful completion and timely start of the JV
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Strategic Planning TechOps
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Challenge
Transparency over projects and cost reduction
Ansatz
Development of a model for the development of production costs, taking into account market and portfolio changes; inclusion of all projects for cost reduction; simulation of various scenarios for the medium-term forecast of production costs
Ergebnis
Strategic plan for TechOps development
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Market entry strategy Medical Device
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Challenge
Preparation of market entry for various European markets.
Ansatz
Primary market research with service providers, clarification of market access conditions, necessary preparations, pilot customers etc.
Ergebnis
Measures for market entry and business plans for the period 3+ years.