Cases
headline:
Growth areas for chemical innovation
Bild:
Challenge:
Identification of specific business development areas
Approach:
Workshop with the management and the scientific department to identify and prioritize possible application fields of innovation. For the preferred ideas, important parameters such as market size, competitors, probability of success and possible business models were evaluated. Business plans and roadmaps were then drawn up
Result:
5 concrete growth areas identified and backed by budget and roadmap