Cases
Headline
Product & Commercial Strategy Bioinformatics
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Challenge
Our client, a bioinformatics start-up company, was planning to invest in the further development of its product and to refocus its offering.
Ansatz
With the involvement of existing and potential customers, various business models including forward and backward integration (e.g. cloud services, sequencing services) were evaluated, taking into account market potential and the competitive situation.
Ergebnis
Strategy & roadmap based on an objective evaluation
Headline
Technology Screening Medical Devices
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Challenge
Objective: Search for new technology trends for a market leader and identification of possible M&A targets
Ansatz
Definition of the fields of application of interest. Comprehensive screening of development and patent activities of competitors, start-ups and academic research groups.
Ergebnis
Trend report and identification of possible M&A targets for further pursuit
Headline
Launch Support for Molecular In Vitro Diagnostic Test
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Challenge
Completion of the development and support of the market launch
Ansatz
Project management for the final phase of development up to certification and simultaneous preparation for global market launch directly and via distributors.
Ergebnis
Successful launch of the diagnostic agent
Headline
Market Study Diabetes
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Challenge
Investigation of prescribing behavior and identification of drivers and barriers to technical innovation
Ansatz
Analysis of current behavior and development of future scenarios involving a panel of diabetologists
Ergebnis
Clearly defined future scenarios and comprehensive understanding of the drivers of development
Headline
Business Transformation Program Homecare
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Challenge
Identification of growth potential and development measures to achieve sales targets
Ansatz
Definition of growth initiatives with all business units. Quantification & prioritization. Detailed planning and implementation of a first wave of measures
Ergebnis
Translation of the top-down objectives into concrete achievable action plans
Headline
Biomass potential for various applications
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Challenge
Identification of business opportunities in the biomass market
Ansatz
Understanding of the competition between different applications (food, animal husbandry, paper, wood requirements etc.), evaluation of the optimal use of raw materials under economic and ecological aspects. Identification of bottlenecks and the resulting investment opportunities
Ergebnis
Portfolio of possible investment ideas
Headline
Setting up a JV in China
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Challenge
Separation of a part of the business and foundation of a JV with a Chinese partner
Ansatz
Detailed business case modelling as a basis for contract negotiations. Broad-based implementation support: setting up new organizational structure, service level agreements, communication strategy, etc.
Ergebnis
Successful completion and timely start of the JV
Headline
Market entry strategy Medical Device
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Challenge
Preparation of market entry for various European markets.
Ansatz
Primary market research with service providers, clarification of market access conditions, necessary preparations, pilot customers etc.
Ergebnis
Measures for market entry and business plans for the period 3+ years.
Headline
Market analysis Dental Device
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Challenge
Analysis of the market potential for new medical devices for use by specialized dentists
Ansatz
Comprehensive primary market research online and in interviews to understand the treatment setting, possible positioning and pricing
Ergebnis
Optimal preparation of the business case and market entry strategy