Cases
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Product & Commercial Strategy Bioinformatics
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Challenge:
Our client, a bioinformatics start-up company, was planning to invest in the further development of its product and to refocus its offering.
Approach:
With the involvement of existing and potential customers, various business models including forward and backward integration (e.g. cloud services, sequencing services) were evaluated, taking into account market potential and the competitive situation.
Result:
Strategy & roadmap based on an objective evaluation
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Technology Screening Medical Devices
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Challenge:
Objective: Search for new technology trends for a market leader and identification of possible M&A targets
Approach:
Definition of the fields of application of interest. Comprehensive screening of development and patent activities of competitors, start-ups and academic research groups.
Result:
Trend report and identification of possible M&A targets for further pursuit
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Launch Support for Molecular In Vitro Diagnostic Test
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Challenge:
Completion of the development and support of the market launch
Approach:
Project management for the final phase of development up to certification and simultaneous preparation for global market launch directly and via distributors.
Result:
Successful launch of the diagnostic agent
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Market Study Diabetes
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Challenge:
Investigation of prescribing behavior and identification of drivers and barriers to technical innovation
Approach:
Analysis of current behavior and development of future scenarios involving a panel of diabetologists
Result:
Clearly defined future scenarios and comprehensive understanding of the drivers of development
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Business Transformation Program Homecare
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Challenge:
Identification of growth potential and development measures to achieve sales targets
Approach:
Definition of growth initiatives with all business units. Quantification & prioritization. Detailed planning and implementation of a first wave of measures
Result:
Translation of the top-down objectives into concrete achievable action plans
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Biomass potential for various applications
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Challenge:
Identification of business opportunities in the biomass market
Approach:
Understanding of the competition between different applications (food, animal husbandry, paper, wood requirements etc.), evaluation of the optimal use of raw materials under economic and ecological aspects. Identification of bottlenecks and the resulting investment opportunities
Result:
Portfolio of possible investment ideas
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Setting up a JV in China
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Challenge:
Separation of a part of the business and foundation of a JV with a Chinese partner
Approach:
Detailed business case modelling as a basis for contract negotiations. Broad-based implementation support: setting up new organizational structure, service level agreements, communication strategy, etc.
Result:
Successful completion and timely start of the JV
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Market entry strategy Medical Device
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Challenge:
Preparation of market entry for various European markets.
Approach:
Primary market research with service providers, clarification of market access conditions, necessary preparations, pilot customers etc.
Result:
Measures for market entry and business plans for the period 3+ years.
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Market analysis Dental Device
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Challenge:
Analysis of the market potential for new medical devices for use by specialized dentists
Approach:
Comprehensive primary market research online and in interviews to understand the treatment setting, possible positioning and pricing
Result:
Optimal preparation of the business case and market entry strategy