Cases
Headline
Development of launch strategy and launch support
Bild
Challenge
2 Competitors already on the market
Ansatz
A European biosimilar manufacturer asked us to support a "Late to Market Launch" with the target to be market leader in year 2. Development of positioning, go-to-market approach, pricing, sales force design and set-up, segmentation & targeting
Ergebnis
After 12 months the product has reached the #2 position in the total market
Headline
Development Roadmap Oncology
Bild
Challenge
In order to focus development resources on the most promising investments, our client, a global pharmaceutical company, needed to revise the brand plan for an important asset.
Ansatz
Together with the global teams from Research, Development, Medical, Business Intelligence, Commercial and Market Access, future scenarios were systematically developed and the benefit/probability of various development options evaluated
Ergebnis
A coordinated long-term plan ensures that the medical benefits and the value of the asset are optimally exploited.
Headline
Open house contracting
Bild
Challenge
Our client required a market access concept for a newly established business area without its own market access team, including support during implementation
Ansatz
Support in the screening of possible contract options and the implementation and monitoring of the contracts
Ergebnis
Successful market entry with fast uptake thanks to the comprehensive use of sensible contracts
Headline
Discount contract strategy for original products
Bild
Challenge
For an original provider, the question arose as to how it is possible to reconcile the cost-saving efforts of the SHI system with economic efficiency requirements for its own business.
Ansatz
Based on a comprehensive analysis of possible contracts, a contract strategy was developed. The implementation and establishment of a monitoring system was also supported.
Ergebnis
Numerous new discount agreements led to a win-win situation for both the cash register and the company
Headline
Business Model for Integrated Care Program
Bild
Challenge
Quantitative evaluation of different design options for a complex IV model
Ansatz
Evaluation of the medical benefit including expected treatment pathways and duration as well as the resulting costs and economic benefit
Ergebnis
Coordinated model to prepare the decision for all stakeholders
Headline
Gx Countries Turn Around
Bild
Challenge
Growth behind market, financial targets not achieved
Ansatz
Analysis of markets and decision-making mechanisms. Development of a positioning with a clear USP. Re-design of the go-to-market approaches. Support during implementation
Ergebnis
Significant growth in the most important countries above market level, significant improvement in key financial figures