Cases
headline:
Development of launch strategy and launch support
Bild:
Challenge:
2 Competitors already on the market
Approach:
A European biosimilar manufacturer asked us to support a "Late to Market Launch" with the target to be market leader in year 2. Development of positioning, go-to-market approach, pricing, sales force design and set-up, segmentation & targeting
Result:
After 12 months the product has reached the #2 position in the total market
headline:
Development Roadmap Oncology
Bild:
Challenge:
In order to focus development resources on the most promising investments, our client, a global pharmaceutical company, needed to revise the brand plan for an important asset.
Approach:
Together with the global teams from Research, Development, Medical, Business Intelligence, Commercial and Market Access, future scenarios were systematically developed and the benefit/probability of various development options evaluated
Result:
A coordinated long-term plan ensures that the medical benefits and the value of the asset are optimally exploited.
headline:
Open house contracting
Bild:
Challenge:
Our client required a market access concept for a newly established business area without its own market access team, including support during implementation
Approach:
Support in the screening of possible contract options and the implementation and monitoring of the contracts
Result:
Successful market entry with fast uptake thanks to the comprehensive use of sensible contracts
headline:
Discount contract strategy for original products
Bild:
Challenge:
For an original provider, the question arose as to how it is possible to reconcile the cost-saving efforts of the SHI system with economic efficiency requirements for its own business.
Approach:
Based on a comprehensive analysis of possible contracts, a contract strategy was developed. The implementation and establishment of a monitoring system was also supported.
Result:
Numerous new discount agreements led to a win-win situation for both the cash register and the company
headline:
Business Model for Integrated Care Program
Bild:
Challenge:
Quantitative evaluation of different design options for a complex IV model
Approach:
Evaluation of the medical benefit including expected treatment pathways and duration as well as the resulting costs and economic benefit
Result:
Coordinated model to prepare the decision for all stakeholders
headline:
Gx Countries Turn Around
Bild:
Challenge:
Growth behind market, financial targets not achieved
Approach:
Analysis of markets and decision-making mechanisms. Development of a positioning with a clear USP. Re-design of the go-to-market approaches. Support during implementation
Result:
Significant growth in the most important countries above market level, significant improvement in key financial figures