Cases
headline:
Product Re-launch
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Challenge:
Product difficult to position in the market.
Approach:
Re-launch of innovative dermatology (neurodermatitis) product. Product performing below expectations. Analysis of dermatologists and patients needs and fears, analysis of therapy options, derivation of a new product positioning and communication. Strong consideration of patient needs and involvement in physician interaction.
Result:
Significant increase in market share
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Development Roadmap Oncology
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Challenge:
In order to focus development resources on the most promising investments, our client, a global pharmaceutical company, needed to revise the brand plan for an important asset.
Approach:
Together with the global teams from Research, Development, Medical, Business Intelligence, Commercial and Market Access, future scenarios were systematically developed and the benefit/probability of various development options evaluated
Result:
A coordinated long-term plan ensures that the medical benefits and the value of the asset are optimally exploited.
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Launch Support for Molecular In Vitro Diagnostic Test
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Challenge:
Completion of the development and support of the market launch
Approach:
Project management for the final phase of development up to certification and simultaneous preparation for global market launch directly and via distributors.
Result:
Successful launch of the diagnostic agent
headline:
Global Brand Plan for Monoclonal Antibody
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Challenge:
Creation of a brand plan to control the medium to long-term development of an oncology product for a global pharmaceutical company.
Approach:
Preparation of overall planning incl. market, competition, product profile, customers, strategic options, clinical development project planning, tactical planning
Result:
Basis for coordinated action by all stakeholders
headline:
Business Model for Integrated Care Program
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Challenge:
Quantitative evaluation of different design options for a complex IV model
Approach:
Evaluation of the medical benefit including expected treatment pathways and duration as well as the resulting costs and economic benefit
Result:
Coordinated model to prepare the decision for all stakeholders
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Post Merger Integration Biotech
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Challenge:
Integration of two companies.
Approach:
Planning the integration from signing to closing with teams from all functional areas of both companies. Then, project management until successful completion of the integration.
Result:
Successful integration.
headline:
Biomass potential for various applications
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Challenge:
Identification of business opportunities in the biomass market
Approach:
Understanding of the competition between different applications (food, animal husbandry, paper, wood requirements etc.), evaluation of the optimal use of raw materials under economic and ecological aspects. Identification of bottlenecks and the resulting investment opportunities
Result:
Portfolio of possible investment ideas
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Positioning and launch strategy Biotech product with indication expansion
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Challenge:
New therapeutic approach
Approach:
In-depth interviews with KOLs, preparation of therapy benefits vs. established therapies. Establishment of Expert Circles, in order to quickly spread new therapies
Result:
High acceptance in the specialist medical profession, exceeding the expected number of patients
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Analysis hospital market, effects of legal innovations
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Challenge:
Shifting the decision-making authority
Approach:
Market research with approx. 100 hospitals, chief physicians, chief pharmacists and administrative managers. Elaboration of new decision making processes and derivation of measures for successful hospital interaction
Result:
BU Hospital restructured, successful cooperation with KH, sales increase
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Analysis Clinical Study Situation / Study Trap
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Challenge:
Identification of potentially available patients for further clinical trials in a highly explored oncological indication
Approach:
Evaluation of the protocols of all ongoing and planned studies and development of a model of the expected development of patient numbers for some European countries
Result:
Forecast of patient numbers within and outside clinical studies per country and year
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Market analysis Dental Device
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Challenge:
Analysis of the market potential for new medical devices for use by specialized dentists
Approach:
Comprehensive primary market research online and in interviews to understand the treatment setting, possible positioning and pricing
Result:
Optimal preparation of the business case and market entry strategy