Cases
Headline
Product Re-launch
Bild
Challenge
Product difficult to position in the market.
Ansatz
Re-launch of innovative dermatology (neurodermatitis) product. Product performing below expectations. Analysis of dermatologists and patients needs and fears, analysis of therapy options, derivation of a new product positioning and communication. Strong consideration of patient needs and involvement in physician interaction.
Ergebnis
Significant increase in market share
Headline
Development Roadmap Oncology
Bild
Challenge
In order to focus development resources on the most promising investments, our client, a global pharmaceutical company, needed to revise the brand plan for an important asset.
Ansatz
Together with the global teams from Research, Development, Medical, Business Intelligence, Commercial and Market Access, future scenarios were systematically developed and the benefit/probability of various development options evaluated
Ergebnis
A coordinated long-term plan ensures that the medical benefits and the value of the asset are optimally exploited.
Headline
Launch Support for Molecular In Vitro Diagnostic Test
Bild
Challenge
Completion of the development and support of the market launch
Ansatz
Project management for the final phase of development up to certification and simultaneous preparation for global market launch directly and via distributors.
Ergebnis
Successful launch of the diagnostic agent
Headline
Global Brand Plan for Monoclonal Antibody
Bild
Challenge
Creation of a brand plan to control the medium to long-term development of an oncology product for a global pharmaceutical company.
Ansatz
Preparation of overall planning incl. market, competition, product profile, customers, strategic options, clinical development project planning, tactical planning
Ergebnis
Basis for coordinated action by all stakeholders
Headline
Business Model for Integrated Care Program
Bild
Challenge
Quantitative evaluation of different design options for a complex IV model
Ansatz
Evaluation of the medical benefit including expected treatment pathways and duration as well as the resulting costs and economic benefit
Ergebnis
Coordinated model to prepare the decision for all stakeholders
Headline
Post Merger Integration Biotech
Bild
Challenge
Integration of two companies.
Ansatz
Planning the integration from signing to closing with teams from all functional areas of both companies. Then, project management until successful completion of the integration.
Ergebnis
Successful integration.
Headline
Biomass potential for various applications
Bild
Challenge
Identification of business opportunities in the biomass market
Ansatz
Understanding of the competition between different applications (food, animal husbandry, paper, wood requirements etc.), evaluation of the optimal use of raw materials under economic and ecological aspects. Identification of bottlenecks and the resulting investment opportunities
Ergebnis
Portfolio of possible investment ideas
Headline
Positioning and launch strategy Biotech product with indication expansion
Bild
Challenge
New therapeutic approach
Ansatz
In-depth interviews with KOLs, preparation of therapy benefits vs. established therapies. Establishment of Expert Circles, in order to quickly spread new therapies
Ergebnis
High acceptance in the specialist medical profession, exceeding the expected number of patients
Headline
Analysis hospital market, effects of legal innovations
Bild
Challenge
Shifting the decision-making authority
Ansatz
Market research with approx. 100 hospitals, chief physicians, chief pharmacists and administrative managers. Elaboration of new decision making processes and derivation of measures for successful hospital interaction
Ergebnis
BU Hospital restructured, successful cooperation with KH, sales increase
Headline
Analysis Clinical Study Situation / Study Trap
Bild
Challenge
Identification of potentially available patients for further clinical trials in a highly explored oncological indication
Ansatz
Evaluation of the protocols of all ongoing and planned studies and development of a model of the expected development of patient numbers for some European countries
Ergebnis
Forecast of patient numbers within and outside clinical studies per country and year
Headline
Market analysis Dental Device
Bild
Challenge
Analysis of the market potential for new medical devices for use by specialized dentists
Ansatz
Comprehensive primary market research online and in interviews to understand the treatment setting, possible positioning and pricing
Ergebnis
Optimal preparation of the business case and market entry strategy