Cases
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Generics Portfolio Strategy
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Challenge:
Very large current and future portfolio, many different go-to-market approaches
Approach:
Designed an ongoing portfolio management strategy for a global generics player with a portfolio of 10k+ SKUs for their Western European business. Definition of approx. 20 scenarios per market to calculate volume/value values and make product decisions for the future. Very complex and sophisticated model, very simple application with transparency for all stakeholders. Approach and tool scaled for continuous use over several years.
Result:
Tool successfully implemented achieving a step change.
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Overall strategy for medium-sized specialty pharma
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Challenge:
In order to remain competitive in the long term, our client required a revision of the strategy with a clear focus on particularly suitable therapeutic areas.
Approach:
In a structured process, all options were analyzed with the management team, taking into account therapeutic trends, market/competition situation, own strengths and weaknesses in the core markets.
Result:
As a result, a clear TA strategy was defined with measures to expand the portfolio and organization.
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Portfolio Strategy Hospital
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Challenge:
The objective was to develop a portfolio for a new European market participant based on individual hospital assets.
Approach:
Based on a detailed analysis of treatment standards and trends as well as the competitive situation in European core markets, therapeutic areas were selected for which a portfolio roadmap was drawn up, taking into account licensing options and in-house development capabilities.
Result:
After only 3 years, the selected therapeutic areas were successfully established in several European markets.
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Product & Commercial Strategy Bioinformatics
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Challenge:
Our client, a bioinformatics start-up company, was planning to invest in the further development of its product and to refocus its offering.
Approach:
With the involvement of existing and potential customers, various business models including forward and backward integration (e.g. cloud services, sequencing services) were evaluated, taking into account market potential and the competitive situation.
Result:
Strategy & roadmap based on an objective evaluation
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Technology Screening Medical Devices
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Challenge:
Objective: Search for new technology trends for a market leader and identification of possible M&A targets
Approach:
Definition of the fields of application of interest. Comprehensive screening of development and patent activities of competitors, start-ups and academic research groups.
Result:
Trend report and identification of possible M&A targets for further pursuit
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Global Brand Plan for Monoclonal Antibody
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Challenge:
Creation of a brand plan to control the medium to long-term development of an oncology product for a global pharmaceutical company.
Approach:
Preparation of overall planning incl. market, competition, product profile, customers, strategic options, clinical development project planning, tactical planning
Result:
Basis for coordinated action by all stakeholders
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Post Merger Integration Biotech
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Challenge:
Integration of two companies.
Approach:
Planning the integration from signing to closing with teams from all functional areas of both companies. Then, project management until successful completion of the integration.
Result:
Successful integration.
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Growth areas for chemical innovation
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Challenge:
Identification of specific business development areas
Approach:
Workshop with the management and the scientific department to identify and prioritize possible application fields of innovation. For the preferred ideas, important parameters such as market size, competitors, probability of success and possible business models were evaluated. Business plans and roadmaps were then drawn up
Result:
5 concrete growth areas identified and backed by budget and roadmap
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Algae as a supplier of raw materials
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Challenge:
Evaluation of business ideas based on algae
Approach:
Evaluation of markets for possible algae products from fine chemicals such as astaxanthin and omega-3 fatty acids, proteins and fuels, estimation of production costs using algae biotechnology
Result:
Focus on limited number of products
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Microbiology in agriculture
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Challenge:
Assessment of the market potential of microbiological products in agriculture
Approach:
Identification of market participants from university research groups, through start-ups to established companies. Evaluation of the research approaches and the product portfolio. From this, the main areas of application and their market were estimated.
Result:
Suggestion of concrete fields of application of microbes in agriculture and suitable M&A targets
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Due diligence agricultural target
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Challenge:
Evaluation of a portfolio of genetic variants
Approach:
Estimation of the market size for different breeds and identification of trends. Estimation of margin distribution along the value chain and valuation of the portfolio.
Result:
Scenarios for portfolio development under various assumptions
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Market entry strategy Bio-Chemicals
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Challenge:
Development of a new business area Bio-Chemicals
Approach:
Identification of chemicals that are accessible by biotechnological routes under competitive conditions. Detailed analysis of selected portfolio (market development, competitive environment, raw material supply, synergies etc.). Implementation plan for defined product groups
Result:
Strategy for the development of a Bio-Chemical portfolio
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PMO Development of a new vaccine
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Challenge:
Market supply of sufficient vaccine
Approach:
Breaking down the complex task area into different work packages; setting up teams, meetings and project plans. Strong support in implementation and cross-functional communication
Result:
Development of a production network
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PMO for the development of new generics
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Challenge:
Standardized development of generic drugs with high throughput.
Approach:
Definition of a clearly defined process for generic drug development, coordination of the process and responsibilities in several workshops, generation of project plan templates and checklists.
Result:
Establishment of a powerful development organisation.
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Biomass potential for various applications
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Challenge:
Identification of business opportunities in the biomass market
Approach:
Understanding of the competition between different applications (food, animal husbandry, paper, wood requirements etc.), evaluation of the optimal use of raw materials under economic and ecological aspects. Identification of bottlenecks and the resulting investment opportunities
Result:
Portfolio of possible investment ideas
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Biofuels as an investment opportunity
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Challenge:
Complex environment
Approach:
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Result:
Strategy for building a biofuel business
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Gx Portfolio Management
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Challenge:
Method to find several countries for very large and complex future Gx portfolio.
Approach:
For 10 European countries a model with up to 20 scenarios each was developed, which allows to forecast the future volume and sales of molecules over a period of several years. The logic was realized with QlikView. With this tool, it is possible to filter by geography, substance classes, dosage forms etc. and to display analyses in real time, which are the basis for future portfolio decisions.
Result:
State of the art approach realized with QlikView, very high transparency and modeling possible
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Innovation scouting for organic products
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Challenge:
Expansion of the product portfolio
Approach:
Detailed examination of process flows (pulp & paper industry); scouting for product ideas for intermediate and waste products; development of a concept for the business model and possible partners; concrete design of the roadmap with the new partners
Result:
Launch of 3 new bulk products
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Biofuels as an investment opportunity
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Challenge:
Complex environment
Approach:
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Result:
Strategy for building a biofuel business