Cases
Headline
Generics Portfolio Strategy
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Challenge
Very large current and future portfolio, many different go-to-market approaches
Ansatz
Designed an ongoing portfolio management strategy for a global generics player with a portfolio of 10k+ SKUs for their Western European business. Definition of approx. 20 scenarios per market to calculate volume/value values and make product decisions for the future. Very complex and sophisticated model, very simple application with transparency for all stakeholders. Approach and tool scaled for continuous use over several years.
Ergebnis
Tool successfully implemented achieving a step change.
Headline
Overall strategy for medium-sized specialty pharma
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Challenge
In order to remain competitive in the long term, our client required a revision of the strategy with a clear focus on particularly suitable therapeutic areas.
Ansatz
In a structured process, all options were analyzed with the management team, taking into account therapeutic trends, market/competition situation, own strengths and weaknesses in the core markets.
Ergebnis
As a result, a clear TA strategy was defined with measures to expand the portfolio and organization.
Headline
Portfolio Strategy Hospital
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Challenge
The objective was to develop a portfolio for a new European market participant based on individual hospital assets.
Ansatz
Based on a detailed analysis of treatment standards and trends as well as the competitive situation in European core markets, therapeutic areas were selected for which a portfolio roadmap was drawn up, taking into account licensing options and in-house development capabilities.
Ergebnis
After only 3 years, the selected therapeutic areas were successfully established in several European markets.
Headline
Product & Commercial Strategy Bioinformatics
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Challenge
Our client, a bioinformatics start-up company, was planning to invest in the further development of its product and to refocus its offering.
Ansatz
With the involvement of existing and potential customers, various business models including forward and backward integration (e.g. cloud services, sequencing services) were evaluated, taking into account market potential and the competitive situation.
Ergebnis
Strategy & roadmap based on an objective evaluation
Headline
Technology Screening Medical Devices
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Challenge
Objective: Search for new technology trends for a market leader and identification of possible M&A targets
Ansatz
Definition of the fields of application of interest. Comprehensive screening of development and patent activities of competitors, start-ups and academic research groups.
Ergebnis
Trend report and identification of possible M&A targets for further pursuit
Headline
Global Brand Plan for Monoclonal Antibody
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Challenge
Creation of a brand plan to control the medium to long-term development of an oncology product for a global pharmaceutical company.
Ansatz
Preparation of overall planning incl. market, competition, product profile, customers, strategic options, clinical development project planning, tactical planning
Ergebnis
Basis for coordinated action by all stakeholders
Headline
Post Merger Integration Biotech
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Challenge
Integration of two companies.
Ansatz
Planning the integration from signing to closing with teams from all functional areas of both companies. Then, project management until successful completion of the integration.
Ergebnis
Successful integration.
Headline
Growth areas for chemical innovation
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Challenge
Identification of specific business development areas
Ansatz
Workshop with the management and the scientific department to identify and prioritize possible application fields of innovation. For the preferred ideas, important parameters such as market size, competitors, probability of success and possible business models were evaluated. Business plans and roadmaps were then drawn up
Ergebnis
5 concrete growth areas identified and backed by budget and roadmap
Headline
Algae as a supplier of raw materials
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Challenge
Evaluation of business ideas based on algae
Ansatz
Evaluation of markets for possible algae products from fine chemicals such as astaxanthin and omega-3 fatty acids, proteins and fuels, estimation of production costs using algae biotechnology
Ergebnis
Focus on limited number of products
Headline
Microbiology in agriculture
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Challenge
Assessment of the market potential of microbiological products in agriculture
Ansatz
Identification of market participants from university research groups, through start-ups to established companies. Evaluation of the research approaches and the product portfolio. From this, the main areas of application and their market were estimated.
Ergebnis
Suggestion of concrete fields of application of microbes in agriculture and suitable M&A targets
Headline
Due diligence agricultural target
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Challenge
Evaluation of a portfolio of genetic variants
Ansatz
Estimation of the market size for different breeds and identification of trends. Estimation of margin distribution along the value chain and valuation of the portfolio.
Ergebnis
Scenarios for portfolio development under various assumptions
Headline
Market entry strategy Bio-Chemicals
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Challenge
Development of a new business area Bio-Chemicals
Ansatz
Identification of chemicals that are accessible by biotechnological routes under competitive conditions. Detailed analysis of selected portfolio (market development, competitive environment, raw material supply, synergies etc.). Implementation plan for defined product groups
Ergebnis
Strategy for the development of a Bio-Chemical portfolio
Headline
PMO Development of a new vaccine
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Challenge
Market supply of sufficient vaccine
Ansatz
Breaking down the complex task area into different work packages; setting up teams, meetings and project plans. Strong support in implementation and cross-functional communication
Ergebnis
Development of a production network
Headline
PMO for the development of new generics
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Challenge
Standardized development of generic drugs with high throughput.
Ansatz
Definition of a clearly defined process for generic drug development, coordination of the process and responsibilities in several workshops, generation of project plan templates and checklists.
Ergebnis
Establishment of a powerful development organisation.
Headline
Biomass potential for various applications
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Challenge
Identification of business opportunities in the biomass market
Ansatz
Understanding of the competition between different applications (food, animal husbandry, paper, wood requirements etc.), evaluation of the optimal use of raw materials under economic and ecological aspects. Identification of bottlenecks and the resulting investment opportunities
Ergebnis
Portfolio of possible investment ideas
Headline
Biofuels as an investment opportunity
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Challenge
Complex environment
Ansatz
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Ergebnis
Strategy for building a biofuel business
Headline
Gx Portfolio Management
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Challenge
Method to find several countries for very large and complex future Gx portfolio.
Ansatz
For 10 European countries a model with up to 20 scenarios each was developed, which allows to forecast the future volume and sales of molecules over a period of several years. The logic was realized with QlikView. With this tool, it is possible to filter by geography, substance classes, dosage forms etc. and to display analyses in real time, which are the basis for future portfolio decisions.
Ergebnis
State of the art approach realized with QlikView, very high transparency and modeling possible
Headline
Innovation scouting for organic products
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Challenge
Expansion of the product portfolio
Ansatz
Detailed examination of process flows (pulp & paper industry); scouting for product ideas for intermediate and waste products; development of a concept for the business model and possible partners; concrete design of the roadmap with the new partners
Ergebnis
Launch of 3 new bulk products
Headline
Biofuels as an investment opportunity
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Challenge
Complex environment
Ansatz
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Ergebnis
Strategy for building a biofuel business