Cases

8
Headline
Development of a project management method
Bild
Challenge
Extremely extensive projects, with long running times
Ansatz
Based on PMBOK, an Excel based project management solution designed and implemented to address all stakeholders, process and management requirements
Ergebnis
Method was very well accepted, accelerated processes and significantly increased transparency and project quality
Headline
Growth areas for chemical innovation
Bild
Challenge
Identification of specific business development areas
Ansatz
Workshop with the management and the scientific department to identify and prioritize possible application fields of innovation. For the preferred ideas, important parameters such as market size, competitors, probability of success and possible business models were evaluated. Business plans and roadmaps were then drawn up
Ergebnis
5 concrete growth areas identified and backed by budget and roadmap
Headline
Algae as a supplier of raw materials
Bild
Challenge
Evaluation of business ideas based on algae
Ansatz
Evaluation of markets for possible algae products from fine chemicals such as astaxanthin and omega-3 fatty acids, proteins and fuels, estimation of production costs using algae biotechnology
Ergebnis
Focus on limited number of products
Headline
Microbiology in agriculture
Bild
Challenge
Assessment of the market potential of microbiological products in agriculture
Ansatz
Identification of market participants from university research groups, through start-ups to established companies. Evaluation of the research approaches and the product portfolio. From this, the main areas of application and their market were estimated.
Ergebnis
Suggestion of concrete fields of application of microbes in agriculture and suitable M&A targets
Headline
Due diligence agricultural target
Bild
Challenge
Evaluation of a portfolio of genetic variants
Ansatz
Estimation of the market size for different breeds and identification of trends. Estimation of margin distribution along the value chain and valuation of the portfolio.
Ergebnis
Scenarios for portfolio development under various assumptions
Headline
Market entry strategy Bio-Chemicals
Bild
Challenge
Development of a new business area Bio-Chemicals
Ansatz
Identification of chemicals that are accessible by biotechnological routes under competitive conditions. Detailed analysis of selected portfolio (market development, competitive environment, raw material supply, synergies etc.). Implementation plan for defined product groups
Ergebnis
Strategy for the development of a Bio-Chemical portfolio
Headline
Innovation scouting for organic products
Bild
Challenge
Expansion of the product portfolio
Ansatz
Detailed examination of process flows (pulp & paper industry); scouting for product ideas for intermediate and waste products; development of a concept for the business model and possible partners; concrete design of the roadmap with the new partners
Ergebnis
Launch of 3 new bulk products
Headline
Adjustment of biotech innovation portfolio
Bild
Challenge
Optimization of the use of R&D resources
Ansatz
Development of scenarios for market development including drivers; detailed recording of all R&D projects; adjustment of the research portfolio based on the market estimates in workshops with the management; development of a balanced portfolio with regard to risk, temporal development, market segments etc.
Ergebnis
Focus of research tasks on main growth drivers