Cases

8
headline:
Development of a project management method
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Challenge:
Extremely extensive projects, with long running times
Approach:
Based on PMBOK, an Excel based project management solution designed and implemented to address all stakeholders, process and management requirements
Result:
Method was very well accepted, accelerated processes and significantly increased transparency and project quality
headline:
Growth areas for chemical innovation
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Challenge:
Identification of specific business development areas
Approach:
Workshop with the management and the scientific department to identify and prioritize possible application fields of innovation. For the preferred ideas, important parameters such as market size, competitors, probability of success and possible business models were evaluated. Business plans and roadmaps were then drawn up
Result:
5 concrete growth areas identified and backed by budget and roadmap
headline:
Algae as a supplier of raw materials
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Challenge:
Evaluation of business ideas based on algae
Approach:
Evaluation of markets for possible algae products from fine chemicals such as astaxanthin and omega-3 fatty acids, proteins and fuels, estimation of production costs using algae biotechnology
Result:
Focus on limited number of products
headline:
Microbiology in agriculture
Bild:
Challenge:
Assessment of the market potential of microbiological products in agriculture
Approach:
Identification of market participants from university research groups, through start-ups to established companies. Evaluation of the research approaches and the product portfolio. From this, the main areas of application and their market were estimated.
Result:
Suggestion of concrete fields of application of microbes in agriculture and suitable M&A targets
headline:
Due diligence agricultural target
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Challenge:
Evaluation of a portfolio of genetic variants
Approach:
Estimation of the market size for different breeds and identification of trends. Estimation of margin distribution along the value chain and valuation of the portfolio.
Result:
Scenarios for portfolio development under various assumptions
headline:
Market entry strategy Bio-Chemicals
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Challenge:
Development of a new business area Bio-Chemicals
Approach:
Identification of chemicals that are accessible by biotechnological routes under competitive conditions. Detailed analysis of selected portfolio (market development, competitive environment, raw material supply, synergies etc.). Implementation plan for defined product groups
Result:
Strategy for the development of a Bio-Chemical portfolio
headline:
Innovation scouting for organic products
Bild:
Challenge:
Expansion of the product portfolio
Approach:
Detailed examination of process flows (pulp & paper industry); scouting for product ideas for intermediate and waste products; development of a concept for the business model and possible partners; concrete design of the roadmap with the new partners
Result:
Launch of 3 new bulk products
headline:
Adjustment of biotech innovation portfolio
Bild:
Challenge:
Optimization of the use of R&D resources
Approach:
Development of scenarios for market development including drivers; detailed recording of all R&D projects; adjustment of the research portfolio based on the market estimates in workshops with the management; development of a balanced portfolio with regard to risk, temporal development, market segments etc.
Result:
Focus of research tasks on main growth drivers