Cases
headline:
Overall strategy for medium-sized specialty pharma
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Challenge:
In order to remain competitive in the long term, our client required a revision of the strategy with a clear focus on particularly suitable therapeutic areas.
Approach:
In a structured process, all options were analyzed with the management team, taking into account therapeutic trends, market/competition situation, own strengths and weaknesses in the core markets.
Result:
As a result, a clear TA strategy was defined with measures to expand the portfolio and organization.
headline:
Development Roadmap Oncology
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Challenge:
In order to focus development resources on the most promising investments, our client, a global pharmaceutical company, needed to revise the brand plan for an important asset.
Approach:
Together with the global teams from Research, Development, Medical, Business Intelligence, Commercial and Market Access, future scenarios were systematically developed and the benefit/probability of various development options evaluated
Result:
A coordinated long-term plan ensures that the medical benefits and the value of the asset are optimally exploited.
headline:
Global Brand Plan for Monoclonal Antibody
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Challenge:
Creation of a brand plan to control the medium to long-term development of an oncology product for a global pharmaceutical company.
Approach:
Preparation of overall planning incl. market, competition, product profile, customers, strategic options, clinical development project planning, tactical planning
Result:
Basis for coordinated action by all stakeholders
headline:
Business Model for Integrated Care Program
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Challenge:
Quantitative evaluation of different design options for a complex IV model
Approach:
Evaluation of the medical benefit including expected treatment pathways and duration as well as the resulting costs and economic benefit
Result:
Coordinated model to prepare the decision for all stakeholders
headline:
Positioning and launch strategy Biotech product with indication expansion
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Challenge:
New therapeutic approach
Approach:
In-depth interviews with KOLs, preparation of therapy benefits vs. established therapies. Establishment of Expert Circles, in order to quickly spread new therapies
Result:
High acceptance in the specialist medical profession, exceeding the expected number of patients
headline:
Analysis hospital market, effects of legal innovations
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Challenge:
Shifting the decision-making authority
Approach:
Market research with approx. 100 hospitals, chief physicians, chief pharmacists and administrative managers. Elaboration of new decision making processes and derivation of measures for successful hospital interaction
Result:
BU Hospital restructured, successful cooperation with KH, sales increase
headline:
Analysis Clinical Study Situation / Study Trap
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Challenge:
Identification of potentially available patients for further clinical trials in a highly explored oncological indication
Approach:
Evaluation of the protocols of all ongoing and planned studies and development of a model of the expected development of patient numbers for some European countries
Result:
Forecast of patient numbers within and outside clinical studies per country and year