Cases
Headline
Overall strategy for medium-sized specialty pharma
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Challenge
In order to remain competitive in the long term, our client required a revision of the strategy with a clear focus on particularly suitable therapeutic areas.
Ansatz
In a structured process, all options were analyzed with the management team, taking into account therapeutic trends, market/competition situation, own strengths and weaknesses in the core markets.
Ergebnis
As a result, a clear TA strategy was defined with measures to expand the portfolio and organization.
Headline
Development Roadmap Oncology
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Challenge
In order to focus development resources on the most promising investments, our client, a global pharmaceutical company, needed to revise the brand plan for an important asset.
Ansatz
Together with the global teams from Research, Development, Medical, Business Intelligence, Commercial and Market Access, future scenarios were systematically developed and the benefit/probability of various development options evaluated
Ergebnis
A coordinated long-term plan ensures that the medical benefits and the value of the asset are optimally exploited.
Headline
Global Brand Plan for Monoclonal Antibody
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Challenge
Creation of a brand plan to control the medium to long-term development of an oncology product for a global pharmaceutical company.
Ansatz
Preparation of overall planning incl. market, competition, product profile, customers, strategic options, clinical development project planning, tactical planning
Ergebnis
Basis for coordinated action by all stakeholders
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Business Model for Integrated Care Program
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Challenge
Quantitative evaluation of different design options for a complex IV model
Ansatz
Evaluation of the medical benefit including expected treatment pathways and duration as well as the resulting costs and economic benefit
Ergebnis
Coordinated model to prepare the decision for all stakeholders
Headline
Positioning and launch strategy Biotech product with indication expansion
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Challenge
New therapeutic approach
Ansatz
In-depth interviews with KOLs, preparation of therapy benefits vs. established therapies. Establishment of Expert Circles, in order to quickly spread new therapies
Ergebnis
High acceptance in the specialist medical profession, exceeding the expected number of patients
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Analysis hospital market, effects of legal innovations
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Challenge
Shifting the decision-making authority
Ansatz
Market research with approx. 100 hospitals, chief physicians, chief pharmacists and administrative managers. Elaboration of new decision making processes and derivation of measures for successful hospital interaction
Ergebnis
BU Hospital restructured, successful cooperation with KH, sales increase
Headline
Analysis Clinical Study Situation / Study Trap
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Challenge
Identification of potentially available patients for further clinical trials in a highly explored oncological indication
Ansatz
Evaluation of the protocols of all ongoing and planned studies and development of a model of the expected development of patient numbers for some European countries
Ergebnis
Forecast of patient numbers within and outside clinical studies per country and year