Cases
headline:
Business performance analysis & strategic recommendations
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Challenge:
To date performance well below expectations
Approach:
6 days Quick Scan: market, go-to-market strategy, SFE and marketing. Identification and quantification of performance improvement options. Clear recommendations for action
Result:
Innovative approach, excellent customer feedback
headline:
Generics Portfolio Strategy
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Challenge:
Very large current and future portfolio, many different go-to-market approaches
Approach:
Designed an ongoing portfolio management strategy for a global generics player with a portfolio of 10k+ SKUs for their Western European business. Definition of approx. 20 scenarios per market to calculate volume/value values and make product decisions for the future. Very complex and sophisticated model, very simple application with transparency for all stakeholders. Approach and tool scaled for continuous use over several years.
Result:
Tool successfully implemented achieving a step change.
headline:
Development of a portfolio strategy for a leading global Gx group
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Challenge:
Our challenge was to find further growth opportunities for a global market leader with an extremely broad portfolio against the backdrop of declining patent expirations.
Approach:
A systematic analysis of market and competitive developments, required success factors and possible value add potentials was carried out in a team with our customers.
Result:
On this basis, a roadmap of short-, medium- and long-term opportunities was developed in order to underpin the growth targets of the coming years with product candidates.
headline:
Portfolio Strategy Hospital
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Challenge:
The objective was to develop a portfolio for a new European market participant based on individual hospital assets.
Approach:
Based on a detailed analysis of treatment standards and trends as well as the competitive situation in European core markets, therapeutic areas were selected for which a portfolio roadmap was drawn up, taking into account licensing options and in-house development capabilities.
Result:
After only 3 years, the selected therapeutic areas were successfully established in several European markets.
headline:
Algae as a supplier of raw materials
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Challenge:
Evaluation of business ideas based on algae
Approach:
Evaluation of markets for possible algae products from fine chemicals such as astaxanthin and omega-3 fatty acids, proteins and fuels, estimation of production costs using algae biotechnology
Result:
Focus on limited number of products
headline:
Microbiology in agriculture
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Challenge:
Assessment of the market potential of microbiological products in agriculture
Approach:
Identification of market participants from university research groups, through start-ups to established companies. Evaluation of the research approaches and the product portfolio. From this, the main areas of application and their market were estimated.
Result:
Suggestion of concrete fields of application of microbes in agriculture and suitable M&A targets
headline:
Due diligence agricultural target
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Challenge:
Evaluation of a portfolio of genetic variants
Approach:
Estimation of the market size for different breeds and identification of trends. Estimation of margin distribution along the value chain and valuation of the portfolio.
Result:
Scenarios for portfolio development under various assumptions
headline:
Market entry strategy Bio-Chemicals
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Challenge:
Development of a new business area Bio-Chemicals
Approach:
Identification of chemicals that are accessible by biotechnological routes under competitive conditions. Detailed analysis of selected portfolio (market development, competitive environment, raw material supply, synergies etc.). Implementation plan for defined product groups
Result:
Strategy for the development of a Bio-Chemical portfolio
headline:
Biofuels as an investment opportunity
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Challenge:
Complex environment
Approach:
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Result:
Strategy for building a biofuel business
headline:
Gx Portfolio Management
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Challenge:
Method to find several countries for very large and complex future Gx portfolio.
Approach:
For 10 European countries a model with up to 20 scenarios each was developed, which allows to forecast the future volume and sales of molecules over a period of several years. The logic was realized with QlikView. With this tool, it is possible to filter by geography, substance classes, dosage forms etc. and to display analyses in real time, which are the basis for future portfolio decisions.
Result:
State of the art approach realized with QlikView, very high transparency and modeling possible
headline:
Innovation scouting for organic products
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Challenge:
Expansion of the product portfolio
Approach:
Detailed examination of process flows (pulp & paper industry); scouting for product ideas for intermediate and waste products; development of a concept for the business model and possible partners; concrete design of the roadmap with the new partners
Result:
Launch of 3 new bulk products
headline:
Adjustment of biotech innovation portfolio
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Challenge:
Optimization of the use of R&D resources
Approach:
Development of scenarios for market development including drivers; detailed recording of all R&D projects; adjustment of the research portfolio based on the market estimates in workshops with the management; development of a balanced portfolio with regard to risk, temporal development, market segments etc.
Result:
Focus of research tasks on main growth drivers
headline:
Biofuels as an investment opportunity
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Challenge:
Complex environment
Approach:
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Result:
Strategy for building a biofuel business
headline:
Portfolio streamlining of generic products
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Challenge:
Margin increase by focusing the portfolio
Approach:
Detailed margin analysis and resource allocation per SKU; development of portfolio adjustments in several cross-functional workshops; modelling of the new portfolio
Result:
Strong reduction of SKUs and focused portfolio
headline:
Design and implementation of a significant expansion of the sales force for a Gx company
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Challenge:
Market very complex and very large.
Approach:
Evaluation of the potentials of different market segments, mapping against necessary resource input and achievable gross margin. Design of the approximatively seven times larger sales force.
Result:
Implementation roadmap established, maximizing the potential.