Cases
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Tender business Middle East
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Challenge:
Complex markets and portfolios
Approach:
Success rate in tenders in the Middle East too low: analysis of markets, products and decision models. Design of a very focused strategy to optimize win rate, volume and GM.
Result:
Implementation of the strategy led to exponential growth
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Generics pharmacy markets, innovative approachChallenge
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Challenge:
Find an approach for significant market share increase with low effort and high acceptance in the sales force.
Approach:
Generics, pharmacy markets in EU and South Africa - Sales Approach Innovation. Significant volume growth achieved through a new sales strategy aimed at maximizing share-of-wallet at the pharmacy level or buying group level. Development and implementation of a strategy to grow from e.g. 10% share to 70%.
Result:
Strategy and implementation led to massive volume increases and sustained acceptance among customers, management and sales reps.
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Development of a project management method
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Challenge:
Extremely extensive projects, with long running times
Approach:
Based on PMBOK, an Excel based project management solution designed and implemented to address all stakeholders, process and management requirements
Result:
Method was very well accepted, accelerated processes and significantly increased transparency and project quality
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Development of a portfolio strategy for a leading global Gx group
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Challenge:
Our challenge was to find further growth opportunities for a global market leader with an extremely broad portfolio against the backdrop of declining patent expirations.
Approach:
A systematic analysis of market and competitive developments, required success factors and possible value add potentials was carried out in a team with our customers.
Result:
On this basis, a roadmap of short-, medium- and long-term opportunities was developed in order to underpin the growth targets of the coming years with product candidates.
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Due Diligence & Transaction Support Drug Discovery Unit (Buy side)
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Challenge:
Our customer had the opportunity to take over the Discovery Unit of a competitor in the course of a spin-out
Approach:
Coordination of due diligence involving internal and external experts. After a positive result, support of the transaction and coordination of all stakeholders until closing.
Result:
Successful completion of the transaction
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Technology Screening Medical Devices
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Challenge:
Objective: Search for new technology trends for a market leader and identification of possible M&A targets
Approach:
Definition of the fields of application of interest. Comprehensive screening of development and patent activities of competitors, start-ups and academic research groups.
Result:
Trend report and identification of possible M&A targets for further pursuit
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Global Brand Plan for Monoclonal Antibody
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Challenge:
Creation of a brand plan to control the medium to long-term development of an oncology product for a global pharmaceutical company.
Approach:
Preparation of overall planning incl. market, competition, product profile, customers, strategic options, clinical development project planning, tactical planning
Result:
Basis for coordinated action by all stakeholders
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Growth areas for chemical innovation
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Challenge:
Identification of specific business development areas
Approach:
Workshop with the management and the scientific department to identify and prioritize possible application fields of innovation. For the preferred ideas, important parameters such as market size, competitors, probability of success and possible business models were evaluated. Business plans and roadmaps were then drawn up
Result:
5 concrete growth areas identified and backed by budget and roadmap
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Algae as a supplier of raw materials
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Challenge:
Evaluation of business ideas based on algae
Approach:
Evaluation of markets for possible algae products from fine chemicals such as astaxanthin and omega-3 fatty acids, proteins and fuels, estimation of production costs using algae biotechnology
Result:
Focus on limited number of products
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Microbiology in agriculture
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Challenge:
Assessment of the market potential of microbiological products in agriculture
Approach:
Identification of market participants from university research groups, through start-ups to established companies. Evaluation of the research approaches and the product portfolio. From this, the main areas of application and their market were estimated.
Result:
Suggestion of concrete fields of application of microbes in agriculture and suitable M&A targets
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Due diligence agricultural target
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Challenge:
Evaluation of a portfolio of genetic variants
Approach:
Estimation of the market size for different breeds and identification of trends. Estimation of margin distribution along the value chain and valuation of the portfolio.
Result:
Scenarios for portfolio development under various assumptions
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Market entry strategy Bio-Chemicals
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Challenge:
Development of a new business area Bio-Chemicals
Approach:
Identification of chemicals that are accessible by biotechnological routes under competitive conditions. Detailed analysis of selected portfolio (market development, competitive environment, raw material supply, synergies etc.). Implementation plan for defined product groups
Result:
Strategy for the development of a Bio-Chemical portfolio
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PMO Development of a new vaccine
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Challenge:
Market supply of sufficient vaccine
Approach:
Breaking down the complex task area into different work packages; setting up teams, meetings and project plans. Strong support in implementation and cross-functional communication
Result:
Development of a production network
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PMO for the development of new generics
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Challenge:
Standardized development of generic drugs with high throughput.
Approach:
Definition of a clearly defined process for generic drug development, coordination of the process and responsibilities in several workshops, generation of project plan templates and checklists.
Result:
Establishment of a powerful development organisation.
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Biofuels as an investment opportunity
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Challenge:
Complex environment
Approach:
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Result:
Strategy for building a biofuel business
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Gx Portfolio Management
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Challenge:
Method to find several countries for very large and complex future Gx portfolio.
Approach:
For 10 European countries a model with up to 20 scenarios each was developed, which allows to forecast the future volume and sales of molecules over a period of several years. The logic was realized with QlikView. With this tool, it is possible to filter by geography, substance classes, dosage forms etc. and to display analyses in real time, which are the basis for future portfolio decisions.
Result:
State of the art approach realized with QlikView, very high transparency and modeling possible
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Innovation scouting for organic products
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Challenge:
Expansion of the product portfolio
Approach:
Detailed examination of process flows (pulp & paper industry); scouting for product ideas for intermediate and waste products; development of a concept for the business model and possible partners; concrete design of the roadmap with the new partners
Result:
Launch of 3 new bulk products
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Adjustment of biotech innovation portfolio
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Challenge:
Optimization of the use of R&D resources
Approach:
Development of scenarios for market development including drivers; detailed recording of all R&D projects; adjustment of the research portfolio based on the market estimates in workshops with the management; development of a balanced portfolio with regard to risk, temporal development, market segments etc.
Result:
Focus of research tasks on main growth drivers
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Biofuels as an investment opportunity
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Challenge:
Complex environment
Approach:
Evaluation of different biofuels and raw material sources based on various criteria (availability, price, volatility, carbon footprint, market entry barriers). Selection of suitable candidates and development of a business plan for implementation
Result:
Strategy for building a biofuel business